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203 Westminster Bridge Rd
London - SE17FR
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Asset Mapping Wellness Competition
In order to enter our Wellness Competition and have the chance to win 5 Awair sensors to monitor your indoor environment for 6 months PLUS 6 months access to our platform please complete the following questionnaire. Winners will be selected on 4th May and announced on our website at www.assetmapping.com
May 15, 2018
Do eco-friendly employers have a hiring advantage?
Francesca Brady

Financial incentives and formal promotions are not the only factors that affect where employees aspire to work. Some modern companies are increasingly trying to woo candidates by appealing to their sense of environmental consciousness and wellbeing. Many employers are starting to realise that it pays to go green, since it facilitates recruitment and makes retaining key people easier.

Here is why this logic holds when put to closer scrutiny:

Employees care about the planet

Whilst it might not be frequently stated in job interviews, many candidates feel strongly about ecology and would be happy to become a part of a collective that shares their values. A company can demonstrate its commitment to ecology in various ways, from internal recycling programs and policies aimed at reduction of greenhouse gas emissions to public support for organisations involved in green activism. When a key employee is faced with a decision between two opportunities, money being equal, such factors might tip the scales and prove to be decisive.

Bonus points for social awareness

In an era where social causes are heavily promoted on a diverse range of communication mediums, any company could benefit from aligning with a worthy cause, such as environmental protection. Corporate and social responsibility (CSR) is gaining in prominence as a tool to improve public image and it has some impact on recruiting as well. People like to be, and want to be associated with brands that are seen as positive contributors to society, especially in terms of ecological awareness. Smart companies are employing specialists to guide them through this process.

Employees care about their health

Without a doubt, the modern workforce is far better educated about the potential health impacts of the office environment than it was a generation ago. Workers will often take this into consideration and aspire to work in offices where CO2 levels are controlled and where they won’t have to worry about sources of pollution. In their eyes, a healthier environment affects their quality of life inside and outside of work. People work to live, they do not live to work.

Local initiatives are the way to go

A good way to appeal to potential job candidates is to make a positive impact on the local community. Donating funds or encouraging employees to volunteer for city cleaning are some examples of eco-friendly PR that big brands are more frequently undertaking. It doesn’t take long for the company to be recognised as a progressive and socially aware enterprise, increasing visibility of the brand and enticing potential candidates to take notice.

At Asset Mapping we create smart buildings that are cheaper to operate, nicer to work in and more eco-friendly. We help businesses maintain a strategic advantage and make positive changes to their internal and external environment. Contact us today to find out how we can help you.

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